Lonely Planet @JCDecaux_UK Travel Guide

The world’s leading travel media company, Lonely Planet, will be bringing a unique travel experience to JCDecaux’s digital screens throughout July, highlighting the most compelling places in Europe to visit this summer.

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Lonely Planet will showcase its Best in Europe 2015 list, highlighting the top 10 must-see places and insider travel tips across rail, mall and roadside screens UK-wide, and as featured for the first time on JCDecaux screens
Europe’s 10 Best Places…

1. Akureyri, Iceland
2. Leipzig, Germany
3. The Azores, Portugal
4. Málaga, Spain
5. Belgrade, Serbia
6. Piedmont, Italy
7. Baku, Azerbaijan
8. Amsterdam, the Netherlands
9. Tromsø, Norway
10. Porto, Portugal

Lonely Planet’s Editorial Director, Tom Hall, said “Working with JCDecaux gave us the opportunity to bring our travel expertise to the public when they are out and about this summer. The destinations have been chosen by our team of European experts. Some may be surprising, some are definitely under the radar, but all of them are great places to visit right now. Whatever the travel experience you are looking for this summer, Lonely Planet’s Best in Europe will have something for you.”

Russell Gower, Creative Director at JCDecaux told us “Every month, JCDecaux’s digital channel brings something new for our audiences when they are out of home and this July it’s all about travel, thanks to Lonely Planet’s editorial content – drawn from their Best in Europe list. Our screens reach 50% of the UK population and with summer finally here, we are delighted to be bringing travel inspiration to people when they are out of home.”

The Lonely Planet believes that Icelandic city, Akureyri, tops the list as the best place in Europe thanks to its easy-going feel combined with an urban buzz, while also providing a great base for exploring north Iceland’s green pastures, fishing villages and waterfalls, not to mention glimpsing awe-inspiring glaciers, volcanoes and lava fields.