New York-based OUTFRONT Media Inc. [1] has been selected as the new, exclusive partner for the Orange County Transportation Authority’s (OCTA) Bus Advertising, Revenue-Generating Program, and, in a separate agreement, as partner with Miami-based Deco Bike [2] to include advertising and sponsorship on the San Diego Bike Share System.
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Beginning Sept. 1, 2015, OUTFRONT will be responsible for all sales, placement and maintenance of advertising on the OCTA’s bus fleet, which includes 807 buses.
The agreement has a three-year initial term that can be extended for an additional four-year period.
This win expands OUTFRONT’s Southern California transit coverage to include the entire Los Angeles designated market area. OUTFRONT currently provides similar services for the Los Angeles County Metropolitan Transportation Authority (LACMTA) fleet of more than 1,800 buses. The combined fleets will provide advertisers with comprehensive coverage of the entire market, now including the highly coveted Orange County beach communities of Seal Beach, Huntington Beach and Newport Beach.
In the partnership with Miami-based Deco Bike for the advertising and sponsorship on the San Diego Bike Share System, this program will consist of 180 stations, 160 of which will be equipped with double-sided, shelter-sized backlit advertising displays. This System is currently being rolled-out, and the first advertising displays are expected to be installed this August, with an anticipated completion by the end of 2015.
In discussing the two new partnerships, Jeremy Male, OUTFRONT Media’s chairman and CEO, says, “Buses and bike share advertising provide powerful opportunities for both national and local advertisers, and we are delighted that OUTFRONT Media is extending our footprint in these areas.”
OUTFRONT currently sells advertising for existing bike share programs in the cities of Boston and Washington, D.C., and sells advertising and sponsorship in the City of Chicago, making OUTFRONT Media the largest provider of bike share advertising in the US.