Shel Holtz, accredited business communicator, and principal of Holtz Communication + Technology [1], will deliver the opening Keynote address at the combined CorpComm [2] and EduComm Expo’s opening session of the inaugural educational conference on Wednesday, Sept. 30 at the Georgia World Congress Center in Atlanta.
[3]Speaking on ‘Using Experience to Unlock the Secrets of Engagement & Productivity’, Holtz will discuss how public, private and educational organizations can communicate more effectively with their key stakeholders, employees, faculty and students, using online and digital communications.
Following this initial keynote, participants at each conference will go their separate ways to their own educational seminars designed respectively for either CorpComm or EduComm Expo, taking place Sept. 30-Oct. 1/15.
Since forming Holtz Communication & Technology in 1996, Holtz has helped organizations communicate more effectively using online and digital technology. Holtz has nearly 50 years of experience in strategic corporate and employee communications, corporate public relations, crisis communications, change communications and compensation benefit communications. He is a published author, prolific blogger, pioneer podcaster, a founding fellow of the Society for New Communication Research, an advisory board member of The Mayo Clinic Center for Social Media and a Fellow of the International Association of Business Communications.
His keynote session will explore:
- The connections between experience and engagement, productivity and profitability;
- How employee and student perceptions would change if both groups approached work as an experience about which they would be anxious to tell others;
- What would happen if we recruited for new hires and new students the way marketers approach products and services;
- How an experience would affect the employee-supervisor/professor relationship;
- What communication with employees and/or students would look like in an experience-minded organization.
Chris Brennaman, conference manager for Exponation [4], which will produce the co-located events, says, “We are excited to kick off these two-day conferences with a keynote speaker who has the reputation and communications expertise that Shel Holtz brings to the table. It will be a great way to start the events, which will feature tailored education programs for both Corporate and Higher Ed attendees.”
For more information about CorpComm Expo [2] or EduComm Expo [5], or to register to attend this or any other educational program at either conference, go to either of the websites.