Samsung is the launch partner for yet another new Ocean full motion digital screen – located on the iconic Printworks building in the heart of Manchester’s thriving leisure and retail district.
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Samsung’s launch campaign, featuring the Galaxy S6 smartphone, was created and planned by Cheil.
Fiona FitzGibbon, head of Cheil Media, told us “The fusion of retail with entertainment at The Printworks represents a super-premium opportunity for brands to engage with audiences. Sites of this stature offer a superb canvas from which to showcase the next generation of smart phones in what is a dynamic, mobile environment.”
Ocean marketing director Richard Malton told us“Printworks is Ocean’s seventh digital screen in the city and, combined with Screen@Arndale, gives advertisers and brands domination of central Manchester in what is a key outdoor and mobile environment.
“The roll out of digital out of home across Manchester continues apace and demonstrates Ocean’s commitment to the creation of premium interactive out of home experiences which are connecting cities with communities in highly responsive ways.”
Measuring an impressive 13.44 x 7.68 metres, the Lighthouse Industries 10mm LED dominates the exterior of The Printworks entertainment and leisure venue. It is situated in close proximity to high-end stores like Harvey Nicholls and Selfridges, delivering close to one million impacts a fortnight.
1 Comment To "Samsung & @OceanOutdoorUK Unveil The Printworks"
#1 Comment By Lighthouse Marketing On 5 August 2015 @ 09:11 @424
Lighthouse Lights up The Printworks
Lighthouse Technologies congratulates to Ocean Outdoor on it successful installation of the LED Screen at The Printworks, an urban entertainment venue offering a cinema, clubs, and eateries in Manchester city centre. A new Lighthouse 12mm LED video screen. The 16m x 9.2m Lighthouse display will deliver compelling visual impact to thousands of cinema patrons, diners, and clubbers.