Outdoor Plus is launching a new site, The M4 London Gateway wish was unveiled this week, with a campaign from Virgin Media. It is the only digital landscape opportunity on the M4.
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Targeting traffic travelling into the capital from Heathrow, and the affluent regions to the West of London, the site delivers a fortnightly audience of over 1.2 million. The elevated screen gives brands an opportunity to showcase on one of the busiest roads into London.
Grant Branfoot, Sales Director at Outdoor Plus, told us “We’re proud to be the only DOOH media owner offering a landscape digital screen on the M4 London Gateway.
The roadside site provides a great space for advertisers to harness the attention of both international audiences and Londoners travelling between Heathrow and the city.”