Daktronics LED Video Displays For Estadio BBVA Bancomer
Gail Chiasson, North American Editor
Brookings, South Dakota-based Daktronics, in conjunction with Mexican partner Pantallas Publitronics, was recently called on to provide two new LED video displays for Estadio BBVA Bancomer, home of C.F. Monterrey in Monterrey, Mexico.
The displays have now been installed and are ready for C.F. Monterrey, commonly known as Los Rayados, to take to the pitch for the team’s first match on August 2, the eighth edition of S.L Benfica’s Eusébio Cup.
Noting that its work with Daktronics will bring a better overall experience to the fans and sponsors for interaction, information and statistics at every event held at Estadio BBVA Bancomer, Tonatiuh Mejía, vice-president of C.F. Monterrey, says, “We worked with world leaders in every aspect of creating this facility which will be a tourist icon for the city, designed with iconic materials from our states and equipped with the highest audio and video international standards.”
The new displays each measure 8.41 metres high by 19.02 metres wide and feature 13HD pixel layouts to provide crisp, clear imagery with wide angle visibility to more than 50,000 seats in the newly constructed stadium. The displays feature variable content zoning which allows each display to show one large image or to be divided into multiple different zones to provide any combination of live video, instant replays, scoring information, animations, advertising and sponsorship messages. Three different windows in the in-game look will be used for sponsorship.
“Choosing the best in the world at each specialty for the construction of this stadium, including Daktronics for LED video displays, brought professional people who offer professional services and premium, quality products,” says Mejía.
“Daktronics is thrilled for the opportunity to provide Los Rayados with these video displays at their new stadium in Monterrey and for the continual guidance from our long-time representatives in Mexico, Pantallas Publitronics, without whom the project would not have been possible,” says Erin Harvey, Daktronics international sales representative. “The views of the mountains that form the backdrop of the stadium give it a commanding feeling. With the mountains, there’s no doubt that you’re in Monterrey; it’s very much the home of Los Rayados. The Daktronics displays share part of that view, so it is important to put our best foot forward.”
The installation comes with a digital content package from Daktronics Creative Services, an award-winning in-house creative department. Content will include a combination of custom created Los Rayados and standard catalog content for logo animations, welcome messages and crowd prompts.
Daktronics LED video and messaging display technology feature industry-leading environmental protection for a long lifetime with consistent performance and low power consumption, providing value and excitement for years to come.
Supported by the passion of football and the potential ecological and economic development of the area, C.F. Monterrey Los Rayados intends to collaborate on improving the quality of life of the metropolitan area inhabitants, increasing green areas, sports and cultural spaces and promoting healthy end family entertainment, thus creating an ecological, tourism and sports benchmark of international importance for the state of Nuevo Leon and Mexico. “EN LA VIDA Y EN LA CANCHA”
Follow DailyDOOH