20th Century Fox Hands Its £12m UK OOH Biz 2 @RapportWW
20th Century Fox has appointed the specialist out-of-home agency Rapport to handle its £12 million UK out-of-home media planning and buying account. This will see Rapport working with the film corporation across both the theatrical and home entertainment arms of its business.
Chris Green, Theatrical Marketing Director at 20th Century Fox said “We are excited to be working with Rapport who have been highly rated by everyone we speak to. We look forward to a constructive partnership with them and the media owners as we adapt within an ever changing market to deliver best in class marketing campaigns that really engage consumers in the out of home environment.”
Chris Marjoram, Managing Director at Rapport told us “We’re thrilled to have been appointed by 20th Century Fox. The team there is highly respected for what it has achieved in the film industry and we’re thoroughly looking forward to helping them realise Fox’s future ambitions.”
The out-of-home account was previously handled by Vizeum UK and Posterscope, and Vizeum UK have retained responsibility over all other media planning and buying for the company.
Rapport’s clients include Sky, 20th Century Fox, Cheil UK (part of Samsung Electronics) and Amazon.
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