International mobile proximity marketing and payment solutions company, Proxama PLC (AIM: PROX) has signed, what looks like, a significant strategic partnership with Beacon hardware specialist, Kontakt.io [1].
Kontakt.io, is one of the confirmed beacon suppliers for Eddystone – the new open beacon format from Google, Ed, and is a leading global provider of beacon hardware and proximity solutions – in this announcement, Kontakt.io has partnered with Proxama to provide Beacon technology for deployment to the Proxama Network.
Kontakt.io’s solution will operate with Proxama’s TapPoint proximity marketing platform to enable brands to deliver digital experiences based on the user’s current physical context and location, via mobile. This should help brands to increase consumer engagement and app retention across a network of high footfall, high dwell locations.
Jon Worley, CEO of Proxama’s Proximity Marketing Division told us “With the recent news about Google’s new Eddystone open beacon format, the proximity marketing sector is set to accelerate even quicker. We have already anticipated that future requirements for beacon hardware will definitely evolve over the coming months and therefore spent a lot of time researching the best beacon technology options available, as finding the right partner was essential to our ambitious plans. Kontakt.io supplies a high quality product which will not only bring us increased capabilities, but also will provide us with the ability to deliver highly effective scalable mobile campaigns across the Proxama Network, at the same time enabling cost efficiencies.
Kontakt.io will be hugely instrumental to our goal of creating a large beacon-powered network for media owners, app owners, and advertisers, and it’s great to have found a like-minded partner that has a common goal to deliver quality beacon-led experiences that consumers will value.”
Szymon Niemczura, CEO of Kontakt.io was quoted as saying “It was important for us to have a partner that shares our vision and can operate at enterprise-level. Proxama has a long-standing track record of successfully delivering innovative and market-leading proximity initiatives just like Kontakt.io, so we’re excited about this partnership.
Kontakt.io already has a global reach and we’re really well-placed to work closely alongside Proxama as we help develop global opportunities for both businesses. This partnership is a great chance for us to collaborate and lead the market together.”
The announcement follows Proxama’s recent roll-out of high profile beacon installations with Eye Airports and Exterion Media, the first phase of which will roll out in eight UK airports [2] and 500 London busses [3]. Following phase one, there is the opportunity to roll-out to further airports and potentially 8,500 London buses.