OUTFRONT Media To Lease Assets For Wireless Communication Attachments
Gail Chiasson, North American Editor
OUTFRONT Media Inc., New York, has entered into an exclusive partnership agreement with Diamond Communications LLC, Short Hills, New Jersey, to market and manage wireless attachment placement opportunities on OUTFRONT Media’s leased and owned assets.
“Our advertising medium reaches a mobile audience all day, every day, and it’s a natural partnership to lease our billboard and other assets to wireless carriers who need to meet the ever-growing needs of mobile users,” says Jeremy Male, chairman and CEO, OUTFRONT Media. “With over 25,000 sites concentrated in the top U.S. markets, our assets are strategically located to help provide wireless carriers with improved capacity for consumers and first responders. We’re excited to partner with Diamond to help us grow this strategic revenue opportunity.”
“We believe our partnership with OUTFRONT Media will help to address the wireless carriers’ nationwide network deployment needs,” says Ed Farscht, chairman and CEO, Diamond Communications. “Diamond is looking forward to a successful strategic relationship with OUTFRONT Media.”
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