Santa Monica, California based Outcast [1], (formerly known as Fuelcast), with a nationwide network of 100% measurable fuel pump video displays, has announced success for its mobile platform with more than 25 million SMS coupons delivered to date.
Outcast is a pioneer in at-the-pump digital signage technology. With a reach of more than 25 million on-the-go consumers in the top designated market areas each month, Outcast features premium programming and targeted advertising on 6,000 digital LCD screens nationwide.
Outcast’s user-activated mobile platform, reportedly the largest of its kind in digital out-of-home, gives advertisers and retailers the ability to connect with customers on a one-to-one basis, enabling continuous communication with on-the-go consumers after they leave the pump. Viewers can participate in mobile campaigns by responding to text message calls to action, or by entering their mobile number online, allowing them to download valuable content, register for sweepstakes and giveaways, receive customized SMS coupons and receive detailed driving directions sent directly to their mobile phones.
“Our mobile platform is dramatically extending the impact and reach of our digital out-of-home network, delivering exactly the kind of consumer engagement and interaction that marketers want,” says Matthew Stoudt, CEO, Outcast.“With our average redemption rate exceeding 25%, Outcast’s mobile platform generates some of the strongest ROIs in the mobile industry”
He added “Based on the platform’s tremendous success and recent expansion, both retailers and other digital out-of-home networks are looking to us to develop and manage mobile marketing campaigns on their behalf, as well as monetize excess ad inventory with premium content downloads.”
The company has exclusive corporate relationships with Shell, ConocoPhillips, Holiday Superstations, and retail partnerships with Walgreens, Sears, Kmart, Albertsons, Stop N’ Shop and others.