Pepsi, MasterCard, AT&T, ConAgra Foods, Publicis Group and Havas Media are among the high-profile companies that will be represented with C-level media and advertising speakers at the eighth annual Video Everywhere Summit [1] at the Crowne Plaza in New York on November 3, part of New York Digital Signage Week [2].
[3]The Digital Place-Based Advertising Association [4] announced its first wave of thought-leader presenters this week along with the opening of registration and a final call for the limited number of sponsorships that remain available.
Confirmed presenters, with more to come, are:
- Benjamin Jankowski, global media, MasterCard;
- Scott Halderman, director, digital and integrated media solutions, teas & flavors, Pepsi Beverages North America;
- Liz Dinnsen, executive director of media, AT&T;
- Fernando Arriola, vice-president media and integration, ConAgra Foods;
- David Roth, CEO, WPP The Store;
- Lori Hiltz, CEO, Havas Media;
- Rishad Tobaccowala, chief strategist, Publicis Group;
- Cat Greenleaf, host, ‘Talk Stoop’;
- Stuart Elliott, advertising columnist, Media Village.
Registration details for the all-day event can be found here [5]. Sponsorship and exhibit hall information are available from Noah Klas, DPAA vice-president of member services, at 212-371-8961.
“We are putting the finishing touches on an incredible agenda for our 2015 Video Everywhere Summit,” says Barry Frey, president and CEO, DPAA. “We will be tackling some vital, hot button issues including programmatic, video agnostic planning, ad-tech, the business model of today’s ad agencies, and much more. Brand marketers will present ROI-driven case studies, and we’ll have other dynamic speakers and sessions that we’ll announce in the coming weeks.”
Last year’s Video Everywhere Summit attracted a record crowd of 700 media leaders. The event is a must-attend for any marketing, agency and digital place-based network executive seeking actionable insights into the rapidly growing digital place-based sector. In addition to a full day of sessions, attendees have access to an exhibit hall featuring hands-on displays from DPB networks and technology providers.
About DPAA
Founded in 2006, the Digital Place Based Advertising Association (DPAA) [6] represents leading digital placed based networks by promoting their integral role in the ‘video everywhere’ ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place-based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere Association.