Driven by the new leadership and direction brought to Clear Channel Canada [1], Toronto, by Adam Butterworth, president, CCC has expanded its sales and marketing departments with the addition of Kellie Lefaive and Natalia Lafforgue.
[2]Lefaive joins as vice-president, national sales, and is responsible for driving innovative sales strategies for a large and diverse portfolio of advertising assets across Canada. She brings a wealth of experience in marketing and sales from her over 15 years with Transcontinental and Labatt. Kellie’s expertise is in developing meaningful and relevant solutions to meet customer needs. Her strategies include engaging decision makers and devising winning sales solutions as well as optimizing team dynamics to deliver results. She will motivate her team by uniting diverse agendas to a common goal, and harnessing strategic and operational drives to deliver results.
[3]Lafforgue joins as marketing manager, and ambassador for the CCC message, ‘Where Brands Meet People’. Lafforgue comes to the role with a strong brand management background in retail and consumer goods, having previously worked for Gap and L’Oreal Canada. Her experience will be an invaluable asset as she guides the company towards a consistent and powerful brand highlighting CCC’s audiences and environments and its position as an innovator in the Out-Of-Home industry.
“Our focus is very much on demonstrating to advertisers and their agencies the value of the audiences we deliver, the value of the environments and mindsets we deliver them in, and the value of the variety of opportunities we can deliver to engage with them,” says Butterworth. “The whole concept of ‘where brands meet people’ offers the ideal platform to articulate this, and the final piece of the puzzle was to have a strong Marketing Team to drive this forward, and a Sales Team under the strong and experienced leadership of Kellie to ensure that this is delivered to the market.”
Clear Channel Canada is owned by Clear Channel Holdings, Inc. and by EL Media Holdings Canada. CCC is an innovative leader in Canadian Airport, Mall, Spectacular and Digital OOH media and manages Ottawa’s transit shelters. CCC spectacular static and digital media networks are available across our five Airports network, and the premium 26 mall portfolio. In addition CCC offers spectacular and digital media on Toronto’s Gardiner Expressway, at Toronto Eaton Centre, Dundas Square and Union Station.