Gimbal are holding a webinar entitled ‘Connecting Advertisers and Consumers via Mobile and Out-of-Home‘ on Tuesday October 6, 2015 6:00 PM – 7:00 PM BST.
[1]The speakers are Dr. Phil Hendrix, Managing Director, IMMR and Ray Rotolo, SVP of OOH Strategies, Gimbal.
The webinar will discuss the current pain points in traditional Out-of-Home and illustrate the opportunity in transitioning to a Mobile Out-of-Home strategy, it will explain why leading brands and advertisers should be taking notice to proximity-driven Mobile OOH campaigns when planning their media buys by leveraging beacon-enabled OOH assets and mobile application audiences.
As we all know, proximity-based mobile engagement is rapidly transforming the way in which Out-of-Home (OOH) Media players utilise, evaluate and monetise their assets and progressive players are rapidly integrating Bluetooth Low Energy (BLE) beacons into their media infrastructure – attempting to revitalise the industry with smart, attributable campaigns metrics in the physical world.
You can register here [2] – good pre-reading would obviously be their ‘Mobile and Beacons OOH Whitepaper [3]‘, Ed.