Kristin Kelly, director of employee communications, and Emily Clark, employee communications manager for Darden Restaurants [1], will co-present a general conference seminar at CorpComm Expo 2015 [2] at its inaugural educational conference taking place Sept. 30-Oct. 1, 2015, at the Georgia World Congress Center in Atlanta.
[3]Kelly and Clark’s general conference session, entitled ‘Inspiring Success Through Storytelling‘ will take place Thursday, Oct. 1 at 1-2 p.m.. It will highlight Darden’s strategic story mapping process, themes and deployment strategy, including examples of compelling employee-generated content and other stories that position the company’s employees and guests as everyday heroes. In addition to hearing about Darden’s fresh approach to training as a way to drive operational excellence, attendees will learn:
- How employee communication plays a critical role in enhancing culture and driving performance through storytelling, which helps build employee advocacy and engagement;
- Why no single story will ever give an accurate picture of an organization, but how patterns and themes over time work to shape an organization’s reputation, culture and loyalty from employees and guests;
- Why storytelling is an important way to engage millennial employees.
For more information about CorpComm Expo or to register to attend this or any other educational session at the event go to the CorpComm Expo web site. [4]