Advertisers at the UK’s Birmingham Airport can now benefit from state-of-the-art BroadSign powered premium displays following a major investment in digital media.
The high-impact displays were installed at key locations within the passenger terminals on behalf of Peel Advertising, which sells advertising at the UK’s seventh busiest airport.
Matthew Carroll, Business Development and Operations Director at Peel Advertising, said “This has been our first venture into digital media at Birmingham Airport. It’s a huge improvement on the existing digital range, and gives our clients the opportunity to move to a premium product at a premium location within the airport.
“We will continue to invest in the advertising infrastructure at Birmingham Airport following the great success we have had so far.”
The installation was put together by ADXBA and their Managing Director, Jim Kerr told us “We have worked in partnership with Peel Advertising from the start, examining passenger profiles and helping them identify the best locations where screens will offer the best return on investment”.
The digital media opportunities are mostly free-standing, although a number have been mounted on pillars within the international departure lounges and arrival areas – brands including O2, EE and FedEx have been among the first to take advantage of this DOOH opportunity.
About ADXBA
ADXBA specialises in providing turnkey solutions in digital communication, particularly within airport environments and Digital out of Home Media.
This includes initial concepts and consultancy, design, fabrication and installation, as well as the ongoing management and maintenance of these systems. With offices in both Manchester and Crawley, ADXBA provides ongoing solutions to a wide range of customers, including some of the biggest airports in the world.
About Peel Advertising
Peel Advertising specialise in creating and developing bespoke, long term relationships with advertisers at a national, regional and direct level. It has media opportunities at high footfall venues such as the intu Trafford Centre and other major intu shopping malls, as well as Birmingham Airport and the Peel Airports network, including Liverpool John Lennon Airport, Robin Hood Doncaster Sheffield Airport and Durham Tees Valley Airport. Peel Advertising is part of The Peel Group, one of the leading infrastructure, transport and real estate investors in the UK, with collective investments owned and under management of more than £5 billion.
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