@TfL’s ESUBs and DMIs Get Live #RWC2015 News
Adrian J Cotterill, Editor-in-Chief
And the award for most innovative use ever, of dot matrix boards, goes to Transport for London (TfL) which has teamed up with UK broadcaster ITV to bring London commuters live news and updates from the Rugby World Cup 2015.
180 London Underground and DLR stations are displaying breaking #RWC2015 news and scores either via their London Underground Electronic Service Update Boards (ESUBs) or via their TfL Platform Dot Matrix Indicators (DMIs).
Countdown messages will run leading up to the inaugural match between England and Fiji on Friday September 18, 2015 after which live updates will be provided.
The partnership is part of TfL’s wider plans to generate GBP 3.4bn in non-fare revenue by 2020/21 to reinvest in the running and vital modernisation of the transport network.
The new service was unveiled today at Southwark Tube station by Women’s Rugby World Cup 2014 winner Maggie Alphonsi MBE (shown below).
Graeme Craig, Director of Commercial Development at TfL told us “We’re delighted to team up with ITV to bring the live news and updates from 2015 Rugby World Cup to our customers. This partnership, which taps in to the growing excitement around the tournament, is a great demonstration of how we generate commercial revenue to reinvest in London’s transport network”.
ITV is the exclusive television broadcaster of the Rugby World Cup 2015, and Maggie Alphonsi MBE, a stand-out member of England’s Women’s Rugby World Cup 2014 winning side, will be part of their broadcasting line up.
The partnership will generate GBP 160,000 for TfL, which it will reinvest back into the transport network for commuters and road users (the contract is public and available here).
Our favourite London blogger has also written a comprehensive post on this, which is a must read if this is of any interest to you (click here).
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