Gail Chiasson, North American Editor
If there’s one speaker you do not want to miss during the WHOLE of this year’s New York Digital Signage Week, it’s Tim Bleakley, CEO of the multi-award winning London-based Ocean Outdoor.
We’ve heard Bleakley speak several times before and we fully expect that once again he’ll be spilling some trade secrets that will inspire the Digital Out-of-Home industry.
No doubt, beyond that, he’ll be discussing some of the reasons behind Ocean Group now having two separate company brands, the M&As that have led to that – including the purchase of MediaCo to help build the Signature brand – and his company recently being named the exclusive media partner of Team GB for the upcoming Olympic Games.
This will likely evolve into his thoughts on how exclusive content goes beyond Out-of-Home.
Among the topics he’ll likely mention is The Loop, Birmingham’s newest media channel, which very interestingly, will be planned and bought by audience and impressions via a new online audience trading platform.
He will also be looking at the success of such campaigns as that of Womens’ Aid, Twitter, Topshop and Hunter, among others, Bleakley expects that between one-third and one-half of all DOOH campaigns in the near future will have interactivity of one type or another, whether through touch, mobile or some other form on connectivity – and he will discuss what this will mean for the industry in terms of being able to compete (with other media).
Of course, Bleakley will mention some of the M&A that he and Searchlight Capital have been involved in, this past 12 months – conference attendees will be sure to hear about his group strategy and why he’s keen to build a second brand.
And we expect to hear about the growing success of Ocean’s own creative contest (whose winners will be divulged this Thursday); how it has had a 40% increase in entries this year and how it has penetrated Britain’s top agencies, inspired them to build exceptional creative campaigns for their clients while also building ever more awareness of the DOOH sector itself within the media industry.
We are expecting Bleakley to make at least one unexpected pronouncement at The DailyDOOH Investor Conference, being held Wednesday, Nov. 4. You don’t want to miss him, or any of the other excellent speakers on the agenda.
As the saying goes, ‘Be there, or be square.’ You can register for the conference here.
12:00 Going Beyond Out of Home | Tim Bleakley | CEO | Ocean Outdoor
Since Ocean Outdoor’s leveraged buyout, which was revealed at this conference back in 2013, much has happened with ‘The Group Story’ – not the least of which is, the recent M&A activity with the help of our investor Searchlight Capital Partners. This session will focus on experiences to date and focus on the evolution of the medium and how it delivers ‘beyond out of home’.
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