Cieslok Media [1], Toronto, has added to its digital out-of-home inventory, with the installation of a 10’ x 35’ premium digital board on AutoRoute 138 in Montréal’s South Shore area.
[2]
It is the only digital board on the highway, which serves as one of the main corridors between Montréal and the South Shore area. Approximately 35,000 daily commuters use the highway each day.
The double-sided digital board displays six 10-second static spots in a one-minute loop. Additional functionality includes social media integration; live photo uploads; triggered events (i.e. weather, sport scores, news) and day-parting.
It is Cieslok Media’s second major investment in the area [3], following the installation of a 10’ x 35’ digital board on AutoRoute 132 in Sept., 2014.
The new 350 sq.-foot digital board offers advertisers exposure to one of Canada’s most affluent audiences. The South Shore boasts a population of more than 855,000, and is expected to grow 20% by 2031. Much of the growth is expected to come from families and young professionals.
The area is also home to Quartier DIX30 [4], a 2.7 million sq. ft. ‘lifestyle centre’ that houses more than 300 retailers.
“This board is a significant addition to our inventory in a key advertising market,” says Dan Starnino, vice-president of business for development for Cieslok Media. “Its combination of size and prime location means that it will be highly sought-after by advertisers.”