Dan Levi Named CMO At @CCOutdoorNA
Gail Chiasson, North American Editor
Dan Levi has joined New York-based Clear Channel Outdoor Americas, a subsidiary of iHeartMedia Inc., as chief marketing officer, reporting directly to Scott Wells, CEO.
Levi will lead the organization’s overall marketing strategy and execution in support of the company’s vision of enabling advertisers and brands to captivate audiences wherever they are. He brings deep expertise in developing digital marketing strategies and has a proven track record of driving significant revenue growth, developing brands and creating opportunities for B2B and B2C marketing organizations.
Levi joins CCOA from Levi Media Advisory, a consulting company he founded to advise businesses at the intersection of media, advertising, technology and marketing.
“Starting my own business is something I’ve always dreamed of, and running Levi Media Advisory has been a fantastic experience,” says Levi. “However, as technology continues to dramatically change the media landscape, the opportunity at Clear Channel Outdoor Americas presented a phenomenal personal and professional challenge that I frankly couldn’t resist. Clear Channel is poised for strong growth; we have the creative talent, media capabilities and commitment to innovation to provide clients with unparalleled advertising and marketing solutions.”
At CCOA, Levi joins a senior leadership team that has a strong mix of traditional and digital expertise, including Erika Goldberg (Patch, NBCU); Bob McCuin (Townsquare, iHeartMedia); and Andy Stevens (Share This, AOL).
Prior to launching his own firm, Levi was CMO at Captivate, a digital place-based media network. He previously held senior-level digital marketing positions at companies including Zoom Media and Monster Worldwide, and brings a wide media marketing experience that will help CCOA leverage both its traditional and digital assets to push the boundaries of out-of-home campaigns and location-based advertising programs.
“Dan has a remarkable ability to develop strategies that drive tangible results for advertising partners and has a keen sense of how to translate new technologies into new opportunities in the media industry,” says Wells. “I’m glad we could offer him a compelling reason to step back into the corporate world. He will be instrumental in helping us find new and creative ways to drive revenue.”
As CMO at Captivate, Levi led the digital place-based media network’s marketing, research, programming and creative departments. Notably, he spearheaded the Partnerships and Ad Sales Strategies, integrating Captivate with digital advertising technologies, including programmatic ad exchanges, dynamically updated digital content and mobile engagement platforms. He also supervised industry-leading market research and negotiated mutually beneficial partnerships for Captivate with top media and technology organizations including The Wall Street Journal, Tribeca Film Festival and xAd.
As senior vice-president of marketing and research at Zoom Media, he led marketing, research, public relations, online marketing and corporate partnerships. He also held senior positions at Monster Worldwide, where he was CMO for the Internet Advertising Division, and at World Wresting Entertainment where he was the senior vice-president of marketing for over three years. He earlier held multiple marketing positions at MTV.
October 8th, 2015 at 15:19 @680
Congratulations to Dan. Dan is one of the good guys in the industry (well we are all great aren’t we!) and will serve Clear Channel well.