PRN Brand Returns As A @STRATACACHE Company
Gail Chiasson, North American Editor
Do you remember when people bemoaned the idea that the famed and solid brand PRN was changed to IZ-ON Media under a certain Ahmad Ouri, the then president and CEO? (We were among them.)
Well, as a member of the STRATACACHE family since July, the company has reclaimed the PRN brand to represent its deep focus and roots in retail. Working with the largest brands and retailers in the world, PRN is a major provider of in-store shopper video, mobile and content marketing solutions that activate shoppers along the path to purchase right up to the point of sale.
“The acquisition of PRN enables us to build out our suite of shopper marketing solutions,” says Chris Riegel, STRATACACHE CEO and founder. “PRN brings to STRATACACHE a 23-year track record of creating compelling in-store content experiences, and bringing brands to the table through innovative approaches to monetization. With their deep understanding of, the PRN teathe shopper mindset, the team knows how to help brands and retailers win multiple moments of truth.”
PRN’s in-store communication platforms help retailers amplify their shopper marketing initiatives and brands deliver targeted customized messaging. With STRATACACHE as its parent company, PRN now possesses significantly expanded technology capabilities to deliver all-in-one shopper engagement solutions and support key omnichannel strategies for retailers and brands alike.
“Joining STRATACACHE is the logical next step in PRN’s evolution. We’re now able to combine our deep expertise in shopper engagement solutions with the core technology of STRATACACHE,” says Kevin Carbone, CEO of PRN. “Our collaboration is already providing the in-store digital innovation that brands and retailers require to exceed the expectations of the 21st century consumer.”
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