London City Airport, in partnership with Wildstone Airports, has launched City Suite, a family of architectural-led digital advertising structures.
Three sites make up the City Suite: –
- ‘City Welcome’, the airport’s premium sponsorship opportunity, is an architecturally designed 12m x 3m, 6mm LED screen incorporating welcome signage and a living wall, which will target all passengers entering and exiting the airport.
- ‘City Icon’ is a 3m x 6m double sided 6mm LED screen located at the front of the terminal building. Focusing on the proximity to the terminal building, the location can be seen from a number of vantage points and will be the focal point of the terminal entrance and exit.
- ‘City Traveller’ is a network of 75” Samsung Hi Bright screens located at key points throughout the passenger journey in to and out of the airport. Frequency led, this opportunity will be sold on a twice weekly basis to compliment similar OOH formats at other transport hubs.
Sally Emms, Head of Media Sales at London City Airport, was quoted as saying “I am very pleased to introduce the City Suite, a design and technology-led development of cutting-edge digital icons at what is undoubtedly one of the country’s premiere business airports.
Paula Oliver, Managing Director of Wildstone Airports, told us “This has been a really exciting project for Wildstone Airports to partner on. As one of the UK’s premier hubs for business travel, London City Airport has a thriving audience that advertisers can now target through premium digital advertising platforms, which are designed in such a way that reflects the quality of the high value brands using them”.