RFID as a Marketing Tool, a Strategic and Economic Analysis

Adrian J Cotterill, Editor-in-Chief

It’s like being back at school / college ( actually I never went to college but… ) just spent an enjoyable hour reading through 164 pages of thesis entitled “RFID as a marketing tool, a strategic and economic analysis” and sub-titled “combining RFID, Digital Signage and Recommender Systems”

If you remember we wrote about this as the The Minority Report Thesis Part 2 back in December 2007

The author, (we hope soon to be Dr.) Imran Ashraf told us today “I completed my thesis and tomorrow is my thesis defense. The people who participated in the survey will receive the chapter where I discussed the results of the survey. My thanks to you for publicising my work and to everyone who helped with the survey.”


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