Verifone Media Partners With The Weather Network
Gail Chiasson, North American Editor
Verifone Media has teamed up with The Weather Network, the UK’s local weather provider, to broadcast daily forecasts to audiences all around London, beginning this week, across its premium Digital Out-of-Home formats.
Verifone Media’s cutting edge idigital technology can be found in the interior and on the exterior of iconic black cabs.
Verifone Media’s interior digital network spans 2,500 screens in the back of taxis and can target a key audience in a captive environment, while they journey around London. The Verifone media interior digital screen network, entertains and engages passengers, providing a unique opportunity to reach affluent consumers when they are at their most receptive.
The new DigitalTop Network allows brands to position their message at the heart of a desirable audience with eye catching content on HD screens. The DigitalTop Network now spans 400 HD screens in London and over a two-week period, can achieve a minimum of 3.8 million plays. It is a perfect medium to broadcast to a savvy audience while they are on the move around London. The network provides a geo-targeting, meteo-targeting and day parting element, allowing ads to reach a specific audience in a narrowed down area. Future development will see this network grow, with 800 screens by the end of 2016.
Sadeek Rahman, digital product manager at Verifone Media, says, “Our format is always on the move and can reach audiences all around the capital. This is why broadcasting content from The Weather Network is a perfect fit on both our Interior Screens and DigitalTops. The weather is crucial and of interest to everyone, and for the public to get an update while they are travelling in a taxi or just walking down the street is great!”
Further, Taylor Emerson, managing director Europe, says, “The Weather Network is all about your local weather on the go. Verifone’s interior screens and DigitalTops provide a perfect vehicle to deliver dynamic and relevant content. It’s important we use the latest technology to provide the weather and Verifone’s screens enable us to do this. With this innovative first in the UK, we will be looking to further develop this partnership in the coming months.”
The Weather Network provides viewers with a short term forecast and a longer-term seven-day outlook for London. Passengers will also be prompted to download The Weather Network’s app and obtain accurate local forecasts up to 14 days ahead for 30,000 cities across the UK, as well as more than 65,000 locations internationally.
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