The Digital Place-based Advertising Association [1] Summit is about to start.
[2]
The exhibition are looks good, the free breakfast tables look pretty depleted, the meeting room is filling up and all systems are go.
Everyone has a book on their chair and a goody bag went to all of the more than 700 registrants.
Francois de Gaspé Beaubien opened the event and claimed that 41% of all out-of-home ad revenue is now digital and the old ways of buying it are antiquated. Close to 800 delegates are registered. So here we go.