Barry Frey, president and CEO of Digital Place-based Advertising Association [1], predicts at the #VideoEverywhere Summit that by 2017 all Out-of-Home ad revenue will be 50% digital OOH and that 10% of buying of DOOH will be programmatic.
Barry Frey, president and CEO of Digital Place-based Advertising Association [1], predicts at the #VideoEverywhere Summit that by 2017 all Out-of-Home ad revenue will be 50% digital OOH and that 10% of buying of DOOH will be programmatic.