Some of what we’ve heard this morning at the DPAA #VideoEverywhere Summit. We’ve heard that…
- TV as such is dying;
- Marketers have to learn how to market;
- The CEO title has to change;
- The problem in agencies today is the leadership; and much more.
We’ll be writing a lot more on these in detail later.
But who got a standing ovation: 83-year-old Jane Maas who talked about advertising agencies in the 1960’s. We’ll bet most of the audience will be buying her book!