oOh!media Limited (ASX: OML) has entered into an agreement to acquire 100% of the share capital of Inlink Group Limited (Inlink) for 45 million Australian Dollars.
The acquisition is in line with oOh!’s digital strategy of driving engagement with audiences through digital screens in high dwell time locations and will further drive oOh!’s digital market leadership.
Inlink formed in 2001, and has grown to be the market leader in premium CBD Digital Out Of Home market, with a network of more than 2,800 digital screens located in office towers, cafes and fitness centres.
oOh! Chief Executive Brendon Cook told us that the acquisition of Inlink not only continues oOh!’s digital leadership position by expanding its network of digital signs to more than 5,000 and WiFi network to more than 900 locations, but also taps into the highly desirable CBD audience.
“This cements our position as delivering Australia’s largest reaching digital sign network that builds deep engagement between advertisers and their audiences through leading edge innovation and extends the connection beyond physical signs to mobile, social and online environments,”
“By adding Inlink’s network of more than 2,800 digital signs in key capital cities, we are able to expand into office towers and boost our reach in all CBD’s across the country”.
Inlink will be merged with oOh!’s Place Based operating division and leverage oOh!’s shared services structure.
Since its inception oOh! has successfully completed more than 25 acquisitions.
Completion of the acquisition is expected to occur in December 2015, subject to customary conditions precedent and vendor shareholder approval.
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