Registration Now Open For 2016 TAB/OAAA Conference And Expo
Gail Chiasson, North American Editor
Registration is now open for The BIG Picture, the 2016 TAB/OAAA Out-of-Home conference and expo being held April 18-to-20, 20 at the Boca Raton Resort & Club in Boca Raton, Florida. The event will also include the annual OBIE Awards program.
Highlights of the program will include general sessions and workshops in a fun and engaging environment.
The Expo will have more than 50 media, technology, and other suppliers of innovative and cutting-edge products and services. (If you are planning to exhibit, move quickly as spaces are limited.)
Other events will include a Buyers and Sellers Forum and an Out-of-Home Ratings Training Workshop.
As the executives of TAB/OAAA (Traffic Audit Bureau and Outdoor Advertising Association of America) say, they want you to Think Big (Out-of-Home is an innovative, creative, and ubiquitous medium that can drive other ad media on integrated plans) and Act Big (Out of Home is a key part of building messages to the connected consumer in an ever-changing media landscape.) Hence, the 2016 theme is ‘The BIG Picture’, referring to a keen understanding of where out-of- home fits into the ‘the big picture’ of media.
The TAB/OAAA event offers an opportunity to have fun in an engaging environment designed to forge a keen understanding of the many changes and challenges shaping the advertising landscape. The Monday night (6 P.M.-8 P.M.) opening reception in the Royal Palm Ballroom) offers a great opportunity for networking and making new connections, and to take a good look at all of the latest ad tech. Program speakers and topics will be announced soon.
The BIG Picture includes tickets to the Annual OBIE Awards program. Event only tickets are also available.
See here for registration information.
Contact Larry Hennessy larryhennessy@tabonline.com for sponsorship opportunities.
For any information regarding the OBIES, visit the OAAA website.
Follow DailyDOOH