Jenny Therriault Joins Captivate
Gail Chiasson, North American Editor
Jenny Therriault has joined Captivate, North American location-based video media network, as national sales director, working with advertisers and agencies working in the Montreal and Ottawa markets and reporting to Barb Huggett, vice-president, advertising sales.
“Jenny’s extensive marketing and media experience will enable her to make an immediate contribution to our growing ad sales efforts,” says Huggett. “In particular, her previous work on luxury auto accounts, high-end designer furniture brands and ski resorts are a great fit with the affluent and influential business professionals reached by our screens in office buildings across North America.”
Therriault joins Captivate from Agence Rinaldi, where she was an account executive for nearly five years. At Agence Rinaldi, she was involved in developing marketing strategies for clients, media planning, business development and contract negotiations.
Therriault is also co-founder of Fondation Amal, a not-for-profit organization with which she remains actively involved. Fondation Amal’s mission entails raising awareness for chronic childhood disease and disabilities, as well as organizing public fundraising events with the goal of providing financial support to Quebec-based charitable organizations that share a similar vision
Captivate has experienced 220% viewership growth over the past five years. Known for its network of 12,000 elevator and lobby displays located in 1,800 premier office buildings across North America, Captivate connects advertisers with more than 12 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and Gannett.
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