SQM Digital Signage has announced a partnership with Scala to expand in Poland and the Central and Eastern Europe (CEE) region. Using the Scala platform, SQM will build and distribute dynamic digital communication solutions with a particular focus on the retail sector.
In the CEE, Scala and SQM are going to place particular focus on promoting solutions dedicated to the retail business. The dynamic, rapid-paced retail market poses new challenges for the digital signage market and ever-changing opportunities for point-of-sale omnichannel strategy.
Revolutionary Scala solutions expand beyond operating screens to include beacons, near-field communication (NFC) technology and consumer-oriented content personalization, social media integration and mobile applications.
Grzegorz Góralczyk, CEO of SQM Digital Signage told us “Such an extensive partnership with the global market leader strengthens SQM’s market position as a leading supplier of multimedia solutions and digital signage integration in Europe. The CEE market entry is a great challenge for us, however, we expect significant development of digital merchandising and the digital out-of-home market”.
Joseph Souren, Vice President and General Manager EMEA, Scala added “We look forward to collaborating with an experienced multimedia solutions provider like SQM who are excited about creating innovative shopping experiences using our platform. This partnership gives both companies a great opportunity to align common goals of focusing on projects in the retail sector, as well as further expanding our presence in Europe where we see a lot of growth potential” .
About SQM Digital Signage
For over ten years SQM has been building the position of a leading supplier of multimedia solutions and Digital Signage services in Poland. The company specializes in comprehensive implementation for retail business and corporate communication in particular. SQM specializes in creating marketing strategies and consulting involving solutions and multimedia content production as well. Major SQM’s customers include Veolia Group, PZU Group, Clear Channel Poland, Oriflame, Imperial Tabacco, BPH Bank. Since 2013 the company has been strongly engaged in international projects across Europe.
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