Hopefully Christie’s acquisition of Allure Global Solutions, Inc. which we wrote about (first as ALWAYS) over the weekend is more to do with distribution and their work in Cinema than in getting hold of a decent, robust digital signage software platform.
- We know for a fact that Allure’s largest POS customer has been piloting a competitor for over six months and any deal they have with them MUST be in jeopardy. Allure have one other smallish chain for POS but of course the Cinema chain AMC is their largest Digital Signage customer.
- According to sources, little or no dollars have been put into any of their products for the last two years
The announcement said that Allure Global Solutions, Inc., headquartered in Atlanta, will operate as ‘Allure, a Christie Company’.
Craig Sholder, EVP Business Development and Strategic Planning for Christie was quoted as saying “Christie and Allure have shared customers, most notably in the cinema market, and in the course of working together over the past decade, respect for and appreciation of each other’s ‘customer first’ attitude and practices has grown”.
He added “Given the opportunities to provide a more comprehensive, digital out-of-home (DOOH) solution to varied markets, the next step was self-evident. We are pleased to combine the consumer engagement, analytics, and integration solutions from Allure with Christie’s own array of products and services – most notably the offerings of the Christie® Experiential Networks (CEN),” – BUT how exactly that fits in with the (sensible option) earlier announcement that CEN would be using Ayuda Media Systems software was not explained.
Craig Chapin, CEO of Allure said that “The synergies and opportunities this union provides are broad and deep, for both our current clients and our two companies. As we continue to grow our core verticals and expand our presence into others, our mutual offerings will provide exciting new engagement and technology solutions not only for cinema, but also for theme parks, cultural attractions, stadiums, restaurants, and many other clients.”
IMHO this is not a very good acquisition for Christie at all.