Gail Chiasson, North American Editor
London-based Exterion Media will be converting 2,000 displays in the UK and the Netherlands to BroadSign International LLC’s digital signage platform.
“As we continue to develop our UK Digital Centre of Excellence, supporting digital delivery across a range of advertising displays, it is important to have the right software solutions and partner,” says Adrian Lovejoy, service delivery director at Exterion Media UK. “BroadSign is leading the way in this field and we look forward to working together as the DOOH market continues to grow and evolve.”
Chris Fordham, head of digital operations at Exterion Media UK, says, “We tested several platforms prior to the decision. BroadSign’s automation, dynamic content capabilities and strong reporting were what proved its commitment to the advertising market, reliability as an innovative partner and ability to deliver unprecedented campaigns.”
Exterion Media UK has an unrivalled presence across transport networks, including the London Underground and National Rail, and retail environments including Westfield London and Westfield Stratford City. It delivers hard to reach urban audiences to advertisers, with targeted and innovative media propositions.
Exterion Media Netherlands helps brands achieve nationwide visibility and significant audience dwell time through assets in over 220 municipalities. In June, 2015, eleven 70” displays were launched in Amsterdam Centraal Station with Google, Coca-Cola, Amstel and T-Mobile taking advantage of the strategically located screens.
“Partnering with Exterion Media is a strong testament to BroadSign’s reputation as the most robust solution for enterprise, advertising-based networks in the DOOH industry,” says Skip Beloff, BroadSign’s vice-president of sales. “We anticipate a dynamic and cutting-edge relationship with such a market leader. This announcement marks an important moment in the European and global DOOH space.”
Representatives from both BroadSign and Exterion Media will be attending The DailyDOOH Gala Awards December 3, 2015 in London.
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