This Friday in the UK, the BBC will dedicate an entire episode of its popular ‘Oxford Street Revealed’ series [1] to the wrapping of a London bus.
[2]
Filmed in September, the episode focuses on the team at Exterion Media and Stagecoach dressing the bus in a John Lewis ad. It’s a great episode for marketers, creatives and brands to see how their work comes to life – an earlier episode showed how ads are placed on the London Underground, Ed.
This episode will air on Friday at 11.00 on BBC1 and be available shortly after on iPlayer.