Primeview Adds EDA Marketing To U.S. Sales Team

Gail Chiasson, North American Editor

Primeview USA, New York-based advanced display solutions company, has added a new manufacturer’s representative firm, EDA Marketing, to its sales force team.

EDA Team Picture.

EDA Marketing is led by Mark Adams, a successful and seasoned technology manager with more than 30 years of experience in sales and marketing. From 1985-1997, Adams managed the eastern region for Hitachi America. In 1997, he founded EDA Marketing, a Southeast-based company.

EDA works intimately and passionately with dealers, integrators and consultants to provide solutions for the education, corporate, government, transportation, medical, broadcast, house of worship and industrial verticals. EDA also assists principals by providing sales and marketing support such as dealer training, technical training, and end user demonstrations. Each member of the sales staff at EDA has between 10 and 20 years experience.

“EDA deeply understands what it means to provide world-class dealer support, and with Primeview’s offering we can do just that,” says Adams. “With its military grass roots and laundry list of high profile users globally, we are excited to take the company’s sales and marketing efforts to the next level.”

EDA will represent Primeview USA from the South Central region to South East in the states of Texas, Oklahoma, Louisiana, Arkansas, Mississippi, Tennessee, Alabama, Georgia, North Carolina, South Carolina and Florida.

“We’re confident that we made a great choice selecting EDA to manage the strategically important Southern region, and we expect and believe firmly that the experienced team at EDA will live up to its reputation of word-class dealer support with Primeview’s premium display solutions,” says Chanan Averbuch, senior vice-president of The Americas at Primeview USA.

Primeview is a privately held global manufacturing company that was launched in 1997 specializing in advanced display solutions, with a focus on the industrial market. Primeview USA offers a one-stop shop for display solutions, including digital signage, video conferencing systems, high-brightness displays, touchscreens, kiosks, weatherproof monitors and specialty. The company’s solutions can be found in board rooms, museums, casinos, retail stores, hotels and properties around the globe, including at: ESPN, NBC, The Weather Channel, GE Healthcare, Microsoft, Bloomberg, US NAVY, Macy’s, Rock and Roll Hall of Fame, Sandia and Fire Keepers casinos and Disney Theme Parks.

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