Cieslok Media Upgrades Digital Screens At Two Toronto Locations
Gail Chiasson, North American Editor
Cieslok Media, Toronto-based large-format outdoor advertising, has upgraded two existing digital displays with new high contrast, rich colour digital screens located in the Toronto landmark locations of Yonge-Dundas Square and Spadina-and- Dundas.
At Yonge-Dundas Square the newest digital screen is situated on top of the iconic Hard Rock Café, surrounded by shops, tourist attractions, local residences and businesses. People on route to the Toronto Eaton Centre, Ryerson University, Ed Mirvish Theatre, and the Financial District cannot miss the eye-catching display. In addition, the screen is between busy Toronto Transit Commission subway stops Queen and Dundas Station, reaching the 128,080 daily commuters traveling to and from the heart of downtown Toronto. The digital display is capable of displaying up-to 20 15-second ad units in a five-minute loop.
The newest screen in Toronto’s historical China Town is situated in the busy corner of Spadina and Dundas, which sees over 63,000 daily impressions. The digital screen grabs attention from people on route to the Gardiner Expressway, Kensington Market, the Art Gallery of Ontario, and the thriving Fashion and Bar Districts on Queen Street and Dundas West. The digital display is capable of displaying up-to eight 10-second ad units in an 80-second loop.
Michelle Bertumen, director, national sales outdoor, Cieslok Media. “Facing the ever-busy Yonge-Dundas Square and Spadina & Dundas intersection, our newest screens support our goal of providing brands with the best OOH assets in impactful locations.”
The new full motion LED screens are larger than the previous displays and produce stunning visuals through 10mm RBG LEDs that brightly emanate virtually any colour. Brands have the opportunity to engage through social media integration, real-time triggered events, day parting, and advanced multimedia technology.
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