KAYAK.co.uk, the travel search engine, has deployed the first ever commercial tram wrap on Manchester’s Metrolink with Exterion Media.
Planned and booked by Blue 449 and Kinetic, the campaign will be running across Greater Manchester’s Metrolink network from January 6, 2016 for six weeks, reaching key stops throughout the city centre and surrounding districts.
With the aid of its mascot sheep and the strapline: ‘Stop searching. Start finding on KAYAK.co.uk’, the campaign ‘dominates’ the tram with a creative that showcases how KAYAK searches hundreds of travel sites to help you find and book the flight or hotel that suits you best.
Loella Pehrsson, Regional Director UK, Ireland and the Nordics at KAYAK, said: “Here at KAYAK, we promote travel planning and what better way to do this than with OOH – a medium that captures audience attention when they’re out and about, at their most alert and open to influence. Greater Manchester’s Metrolink tram wrap provides an exciting new canvas for us to showcase our future-facing brand and we’re delighted to be the first commercial partner.”
This is part of much wider OOH/DOOH campaign with Exterion Media, KAYAK has also deployed a mix of traditional and Digital Out-of-Home assets across the London Underground that we have noticed.
KAYAK is an independently managed subsidiary of The Priceline Group and allows users to search and find flights, hotels, rental cars and vacation packages.