blowUP media GmbH has acquired B.A.B. MaxiPoster Werbetürme GmbH. The company specializes in large-format advertising on German autobahns and is the market leader in the segment.
The MaxiPoster network currently comprises twelve towers along Germany’s most frequented autobahns.
The construction of another advertising tower is planned for the first half of 2016.
The objective is to establish a significantly larger, nationwide tower network in Germany, and to add new towers on an ongoing basis. Markus Stahmer, Managing Director at blowUP media GmbH in Germany, will manage the operations.
blowUP media anticipates synergies for its own giant poster business in Germany thanks to the acquisition, and is strengthening the foundation for the company’s own development with the long-term MaxiPoster locations and the “autobahn” touchpoint. One focus will be on expanding blowUP media’s national and international agency business through MaxiPoster’s business model, which is based on regional direct customers.
Katrin A. Robertson, CEO of blowUP media Group told us “Through a unique form of giant poster advertising along autobahns, MaxiPoster has carved itself a media niche in Germany’s outdoor advertising market that is already firmly established in other European countries. The company offers attractive development opportunities for the further expansion of our existing successful giant poster business. Our objective is to ensure that advertisers put an even greater emphasis on large-format outdoor advertising, and to further expand autobahn advertising as a medium”.
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