Sweden’s RTV and Q-VISION in Joint Sales Effort

Adrian J Cotterill, Editor-in-Chief

A Swedish newspaper has written that RTV and Q-VISION have signed a joint sales agreement that will give advertisers access to over 95% of digital screens in the retail grocery arena in Sweden.

A clever move and one we would like to see more of in other geographies. It’s a move that will make the media planners and buyers sit up and listen we think.

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