PlaceIQ has announced a USD 25 million Series D funding round. Duncan McCall, PlaceIQ CEO, told us that the funds will be used to improve its audience platform and foot traffic measurement technology, hire staff, and expand internationally.
He said “This year, for example, we took scaled learnings derived from human behavior and applied them in new ways, such as informing brand decisions outside of traditional media,”
George Bell, formerly of Jumptap and Excite, has been added to PlaceIQ’s Board of Directors. He will also serve as the board’s chairman.
Including this round of funding, PlaceIQ has now raised $50 million from investors.