Napoleon’s Gas Fireplace With LEDs
Gail Chiasson, North American Editor
Not Digital Out-of-home, for sure, but this sounded like a fun product for in-home – or maybe hotel, business and restaurant lobbies – that took our attention: Napoleon’s new Vector LV50 linear fireplace integrates a series of LED lights that mix with the gas flame to create an infinite palate of glowing reds, blues, greens, oranges, yellows, any color imaginable.
While we couldn’t get a detail shot of the LED lights themselves, we were able to have some shots of the colours through the glass sitting above the LEDS.
The LV50’s exclusive iOS or Android mobile app enables the remote control of all aspects of the fireplace. Driftwood logs and river rock media enhancement kits enable further customization to specific tastes.
Research commissioned by Barrie, Ontario-based Napoleon revealed that today’s homeowners increasingly want their homes to enhance the quality and memorability of the experiences they share with friends and family. Furthermore, builders who are able to trigger a consumer’s desired feelings of comfort, relaxation, warmth and romance in their homes have a distinct advantage.
“Our research told us that the fireplace amplifies the positive emotions that lead to purchase, and has a disproportionate ability to establish the perfect mood,” says Stephen Schroeter, Napoleon’s senior vice-president of sales and marketing. “We also realized that people’s moods change, and that was the insight that sparked our new product innovation. Once the new smart-phone control app hits the market a few months from now, the rest of the market will be playing catch-up.”
Napoleon is positioned as North America’s largest privately owned manufacturer of quality wood and gas fireplaces (inserts and stoves), gourmet gas and charcoal grills, outdoor living products and a complete line of Heating & Cooling equipment. It launched by Wolfgang Schroeter in 1976 as a small steel fabrication business with Wolf Steel Ltd. eventually becoming Napoleon Fireplaces and Napoleon Gourmet Grills.
Napoleon operates with 1.4 million sq. ft. of manufacturing space, employs more than 1,000 associates, and has been named one of Canada’s Top 50 Best Managed Companies, an annual distinction sponsored by CIBC World Markets, Deloitte, The National Post, Queen’s School of Business and CEO Forum.
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