COMB Announces New Research Director

Gail Chiasson, North American Editor

The Canadian Out-of-Home Measurement Bureau, Toronto, has announced the promotion of Adrian Makurat to research director.

Adrian MakuratMakurat will lead the exploration and development of new measurement methodologies and standards to meet the evolving needs of the OOH industry. In his new role, he will continue to oversee the development and maintenance of research systems.

“In 2015, COMB launched several new initiatives including enhancements to audience reporting and an audit of all OOH operator markets and products providing advertising buyers with a high degree of accountability,” says Rosanne Caron, COMB president. “Adrian will continue to build on these initiatives in 2016 with a focus on enhancing the value of COMB audience data.”

The Canadian Out-of-Home Measurement Bureau sets the industry standard for measurement of OOH advertising audiences across Canada. It publishes circulation and market data for over 70,000 OOH advertising faces in over 280 markets.

COMB is a national, not-for-profit association dedicated to providing unbiased, accurate and independent quantitative research since 1965. Its members include OOH companies, advertising agencies and advertisers that provide guidance, funding and oversight to the measurement process.


Leave a Reply