More LED Announced by @NEC_Display_EU

Andrew Neale

NEC Display Solutions Europe has announced a new range of fine pitch LED products that will be showcased at #ISE2016.

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The new LED LiFT (LED intelligent Front Technology) range is the latest development following the partnership between NEC and S[quadrat], an LED manufacturer and media system integration specialist.

This partnership expands NEC’s market opportunity for LED display installations and will we are told, give more customers access to a greater range of NEC solutions. These include the new LED LiFT range based around a 16:9 module with a unique magnet solution. The pixel cards are interchangeable, allowing for upgrades with minimum effort and cost, and easy servicing via access from the front. Four pitch sizes are available: 1.5mm, 1.9mm, 2.3mm and 3.8mm, all using the same module.

Together NEC and S[quadrat] will create total LED solutions with the highest image quality and performance to meet customer needs. These solutions are built to order (BTO), and orders have already been received for a number of LED installations for high profile customers using fine pitch indoor and outdoor LED.

Stefanie Corinth, Senior Vice President Marketing and Business Development at NEC Display Solutions Europe GmbH told us “With the announcement of the LED LiFT range of fine pitch LED products, NEC Display Solutions is expanding the options it can offer across a wide range of markets and applications. Together with our ecosystem of partners, we can make sure customers in any sector have the most advanced and effective display technology in place to meet their business needs. The partnership with S[quadrat] is an excellent example of this and together we anticipate greater market and business opportunity”.

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The two companies will also explore additional applications, enabling expansion to new market sectors whilst offering the highest quality of LED solutions, designed and fully EMC tested in Germany, together with one of the best video processors in the market. The partnership also enables close product and solution development to ensure customers in the corporate, transport, retail, cinema, leisure and museums vertical markets will benefit from an even wider range of effective display technology.

Andreas Brockschmidt, Sales and Marketing Director at S[quadrat] GmbH. told us also “The partnership shows NEC’s confidence in S[quadrat], its latest developments in the field of LED video displays, worldwide turnkey services and its own production facilities in Germany and China. A highly professional co-operation has been established between S[quadrat] and NEC across EMEA and the US with both organisations working together very well”.

Having demonstrated LED solutions together at #ISE2015, #Infocomm15 the NEC Showcase events (in Germany, UK, US, Scandinavia and Italy), and at exhibitions such as Gitex in Dubai, and CineEurope in Barcelona, during 2015, the partnership is obviously, now well established.

At #ISE2016 NEC Display Solutions will display new products including the 1.5mm and 1.9mm modules – the latest fine pitch LED products with a unique feature set providing an elegant modular, future ready solution, and with front and rear access for ease of maintenance.


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