The wintry streets of Edmonton, Alberta, got a little brighter this week, when Clear Channel Canada [1] announced its arrival with bright city-wide campaign.
[2]
Clear Channel Canada rolled out a city-wide transit shelter campaign featuring 20 bright pink signs that even the most exhausted and weather-worn commuter will find impossible to miss.
Clear Channel Canada won the rights to the transit shelter advertising effective January 1st, 2016, and has opened a Clear Channel Edmonton office.
[3]This campaign is meant to boldly introduce the outdoor advertising company to the city of Edmonton with messages like ‘Oh, hello Edmonton! Nice to meet you.’, while also emphasizing the impressive reach and frequency that the company can offer brands: ‘15,700 people see this ad every day. Want to meet them?’ and ‘Reach 99,400 people. Right here. Every week.’
76.1% of commuters in Edmonton drive to work and 16.4% take public transit so this self-promotion campaign is poised to connect with the majority of the Edmonton population.
CCC’s network, spanning Canada’s six largest markets, comprises some of the country’s most valuable Out-of-Home environments, such as Pearson and Billy Bishop Airports, Toronto’s iconic Dundas Square, and leading shopping centres. CCC also offers a Street Furniture advertising portfolio in the Ottawa market.