Montreal’s South Shore Gets More @CieslokMedia DOOH
Gail Chiasson, North American Editor
Cieslok Media, Toronto-based large-format outdoor advertising company, has expanded its digital inventory with two new digital boards in Montreal’s South Shore, bringing the total up to six digital advertising displays in the area.
The digital doubled-sided structure is situated on Autoroute 30, the newest bypass route around the city of Montreal to the southwest region. These outdoor advertisements are the only large format digital billboards on the southern detour toll route. Autoroute 30 connects to the Trans-Canada Highway, the U.S border, and goes towards major cities such as: Ottawa, Toronto, and Quebec City.
The programmable 14’ high by 48’ wide large-format boards allow brands to engage through social media integration, real-time triggered events, day parting, and advanced multimedia technology. The rich colour, high-contrast screens are capable of displaying up to six 10-second ad units in a 60-second loop.
“Expanding our presence with two more digital boards allows us to offer brand dominance and message amplification in the South Shore communities and to its commuters,” says Dan Starnino, Cieslok Media’s vice-president of business development. “Additionally, brands will reach commuters on these prominent Out-of-Home displays without the distraction of other mediums.”
Montreal’s South shore has some of the fastest growing communities that include Châteauguay, Lery, Mercier, Beauharnois, Candiac, and Salaberry-de-Valleyfield. Autoroute 30 sees over 50,000 daily commuters traveling both east and westbound.
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