ViaDirect & @BroadSign Partner For DOOH Wayfinding

Gail Chiasson, North American Editor

BroadSign International LLC, Montreal-based global provider of digital signage software, has partnered with ViaDirect, Paris, to provide customers with premium wayfinding solutions.

logo viadirectViaDirect is believed to have been the first vendor to bring 3D wayfinding to the DOOH market and has distributors in 22 countries. Features include the ability to display intuitive multi-floor paths and a customizable user interface. Millions of visitors rely on ViaDirect for quick and intuitive navigation in malls, hospitals, airports, train stations and corporate towers.

“Our partnership with BroadSign fits within ViaDirect’s vision to connect and digitize public places so people on-the-go can find their way while enjoying an immersive digital experience,” says Jérôme Hérard, ViaDirect’s managing. “The demand for such an integration is proof of the growing need for powerful DOOH wayfinding solutions, which we are excited to deliver with BroadSign.”

Both established companies with smart and agile software, BroadSign and ViaDirect have already implemented their integration in the field. ViaDirect’s client list includes Immochan, Hammerson, Carrefour Property and Klepierre (partly owned by Simon Property Group) in retail, AP-HP in healthcare and Bologna Guglielmo Marconi Airport in Italy.

“BroadSign has engaged in several partnerships over the past few years to provide our customers with the best products and services external to our portfolio,” says Skip Beloff, vice-president of sales at BroadSign. “After careful research of wayfinding options, we determined that ViaDirect best fits with our automated and scalable approach to digital out-of-home content management.”


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