NFC & Beacon Tech Added 2 @Signagelive’ SoC & HTML

Andrew Neale

Signagelive has incorporated Near Field Communications (NFC) tags and Beacon technology into its SoC (System on Chip) and HTML5 software, enabling its customers to take static smart signage networks into the interactive world.

NFC-2

These latest enhancements will be launched at #ISE2016 Signagelive can be found in Hall 8 on booth no 8-K318.

Signagelive will also be demonstrating its cloud-based digital signage platform on a number of partner booths, including Samsung and LG Electronics located in Halls 1 and 11 respectively.

At this year’s event the Signagelive booth will be laid out to replicate a selection of real world user cases for digital signage, including the retail market, to demonstrate how applications such as assistive Point of Sale (PoS) and triggered live TV can enhance the retail experience by encouraging interaction with displayed content.

Signagelive has recently collaborated with UK-based design and creative agency Mindbomb to develop a bespoke digital signage solution for Yamaha Music with interactive functionality. By layering Mindbomb’s web service and Smartphone interface onto its core technology, Signagelive has provided Yamaha Music with a centralised facility to manage both its digital signage network and associated interactive applications.

Jason Cremins, CEO of Signagelive told us “Interactive functionality provides retailers with an extremely powerful marketing tool. Using Smart Signage displays powered by Signagelive’s SoC software, well known high street brands can cost effectively take their digital signage networks to a new level by giving consumers the ability to interact with displayed content though assistive PoS applications, thus increasing brand loyalty and driving overall sales.”

Signagelive’s cloud-based technology platform has been deployed by a number of retailers in the US and EMEA, including Halfords, Superdrug, Maceys Convenience Store and Vodafone Retail.


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