PATTISON Outdoor Gets Ad Contract for Edmonton International Airport
Gail Chiasson, North American Editor
PATTISON Outdoor Advertising, positioned as Canada’s largest Out-of-Home advertising provider and a leader in airport advertising, has been awarded the advertising program contract for Edmonton International.
The recently expanded airport is the fifth-busiest in Canada and is expected to welcome nearly 8 million passengers in 2016 while offering non-stop connections to 60 destinations across Canada, the United States, the Caribbean, Mexico and Europe.
“Providing Edmonton International Airport and advertisers with high-quality products, highly-visible advertising displays and impeccable customer service will go a long way in strengthening our partnership,” says Brian de Ruiter, vice-president and general manager, for Prairie Region of PATTISON Outdoor. “We are pleased to begin this agreement with EIA in dramatic fashion with the launch of the stunning Lexus Tower Wrap, and look forward to providing the airport with state-of-the-art digital advertising solutions and enhancing the travelling public’s experience in Edmonton.”
“With this agreement, Edmonton International Airport will now offer higher-quality, more modern digital advertising opportunities that can better reach our nearly 8 million passengers and millions of guests and others that come through our doors each year,” says Myron Keehn, vice- president of commercial development for Edmonton International Airport. “At EIA, all advertising and other airport revenue is reinvested into airport customer services and building air service for our region.”
Airport advertising is a highly targeted medium, with the ability to engage a desirable consumer group made up of a higher-than-average income demographic, and the Edmonton audience is particularly attractive to many advertisers:
- 44% have visited local art galleries, museums, historic sites or science centers in the past year;
- 51% have attended local festivals in the past year;
- 41% have visited restaurants/resto-bars/pubs in the past seven days;
- Are more likely to spend money on jewellery, clothing and footwear, and toys/games than the general Edmonton population;
- 72% more likely than the general population to have used an automotive car rental service;
- 29% more likely than the general population to likely purchase/lease a vehicle within the next 12 months.
PATTISON is the leading airport advertising media company in Western Canada, and represents advertising opportunities at nine Canadian airports servicing both domestic and international travelers, and one domestic airport
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, is Canada’s largest Out-of-Home advertising company. With its roots reaching back to 1908, PATTISON has been providing innovative solutions for Out-of-Home advertising opportunities with products ranging from traditional billboards and posters to transit, digital, airports, mall, residential, office, and street furniture. PATTISON also offers Canada’s largest portfolio of Digital Out-of-Home (DOOH) advertising properties, through PATTISON Onestop, a world-leader in the design, operation, and advancement of digital advertising networks for the office, transportation, sports retail, and residential environments, and with its experiential/interactive development arm at Fourth Wall. PATTISON is headquartered in Toronto, Ontario, and includes over 25 sales offices across the country providing advertisers unmatched reach and coverage with products available in nearly 200 markets coast to coast. PATTISON Outdoor Advertising is the exclusive supplier for advertising on the Toronto Transit Commission’s (TTC) transit system.
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