In a move to consolidate its position as one of the UK’s leading out-of-home (OOH) media owners, Primesight is restructuring its award-winning sales team. Nigel Fung has been promoted to Head of Agency Sales, David Peters has risen to Head of Specialist Sales and Dan Sharp has been appointed as Head of Digital Sales.
Fung and his team played an intrinsic role in pitching and developing ground-breaking work for Primesight last year. Peters has been integral to improving Primesight’s reputation and quality of work within the Specialist planning team. Together Peters and Fung will focus on bringing the Agency and Specialist teams closer together across all business operations.
Sharp’s appointment will help Primesight’s on-going expansion of Network, its national portfolio of digital roadside 48-sheet billboards, which last year reached 50 and is on-target to grow to 100 billboards this year. Sharp will lead a team of 11, taking care of sales, planning, schedule and inventory management for digital roadside billboards, cinema foyer panels and Glasgow Subway panels.
With digital currently accounting for 20-25% of frames on average in the industry, according to a BrandScience study, companies are increasing investment in DOOH infrastructure, which will be one of Primesight’s key business drivers over the coming year.
Andrew Goldsmith, Sales Director at Primesight, told us “2015 was undoubtedly a successful year, culminating in winning Campaign’s Outdoor Sales Team of the Year. We delivered award-winning campaigns, excellence in our pitch work and were applauded by the industry for providing fantastic ideas, insights and thought-leadership. We successfully established Network and 2016 will see us continue to expand its footprint nationally.
“When we look ahead we know that collaboration and communication will become essential to improve the quality of our agency output. These organisational changes will ensure that we are best placed to serve the needs of our clients and stay ahead in the out-of-home market.”
Primesight’s CEO Naren Patel will be up next [1] (the last Friday in February) in our regular series of CEO SPOTLIGHTS [2].