#SB50 @Gimbal Beacons Help Fans Experience Surrounding Activities
Gail Chiasson, North American Editor
With Super Bowl 50 this weekend, and droves of fans not attending the actual game, but still heading to San Francisco to partake in the activities, Gimbal wanted to give a cool way for fans to experience the city and the NFL Super Bowl Experience.
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Thanks to the ‘Road to 50: Explore Super Bowl 50 Celebrations’ app and Gimbal beacons deployed throughout the city, fans and visitors are treated to the coolest experiences so that they can stay connected and show their friends that they know what’s going on.
The Gimbal beacons have been deployed – especially around Moscone Center, Super Bowl City and the 50th Mile – and are notifying fans of events, cool points of interest and checking them into locations to win exciting prizes through the ‘Road to 50: Explore Super Bowl 50 Celebrations’ app.
With this being the third year Gimbal has ‘beaconized’ the Super Bowl fan experience, it has some great insight into how beacons have enhanced the fan experience for the big game.
The majority of people that show up for the NFL Fan Experience don’t go to the stadium so its important to provide them with a truly personal experience.
The Super Bowl app acts as a concierge for fans who are walking around the different exhibits, events and activities that happen during Super Bowl week.
As such, the National Football League leverages beacons and geofences to reach fans in the Super Bowl experience area with real-time relevant information and experiences thru the mobile app.
It engages and alerts fans as to what events are coming up and what key points of interest are nearby them that they should experience.
Typically, the NFL gets close to 1 million visitors during Super Bowl week.
Large crowds tend to make it difficult to navigate the complete experience without the aid of the mobile app.
Fans find it helpful to know what is around them or be entertained with content as they are waiting in line.
Knowing that a band is about to take the stage keeps fans hanging around a sponsor location or knowing an elite player is giving autographs or photo ops at a location helps to direct fans where they should be and ensure they never miss out on the experiences that are special to them.
Gimbal is working with digital display manufacturers such as NanoLumens to create more dynamic and responsive experiences on digital displays based on who is in proximity.
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