Somewhere, someone – probably a display manufacturer (although Intel Corp. are often ‘guilty’ of using expensive consultant groups to tell them what to do in this space) are paying THE BOSTON CONSULTING GROUP [1]a shed load of money for some consultancy on digital signage.
BCG do not come cheap, you’d expect a couple of hundred thousand dollars or more at the very least.
Nice to know then that BCG’s process for such consultancy is as follows …
Hello Adrian,
My name is Hao Meng, a consultant at the Boston Consulting Group in Los Angeles. I’m contacting you due to your expertise in digital signage. For my current project, I would like to learn about valuation of digital signage companies.
We know your time is valuable, so we’re offering a $200 Amazon gift card for each 30-minute conversation. If possible, I’d love to speak with you tomorrow or Thursday. Please feel free to refer one of your colleagues if you think they might be a better fit for this type of inquiry.
Thank you,
Hao
It brings NEW meaning to their marketing streamline “Shaping the Future. Together”
2 Comments To "Seriously @BCG Is This How You Do Business?"
#1 Comment By Dave Haynes On 11 February 2016 @ 21:32 @939
I didn’t even get offered a card. SNIFF.
Either they figured asking me would get a cranky reply, or more likely, they really don’t know diddly about this business or that established consultancies like Preset exist (clue: cool thing called Google).
#2 Comment By Brian Moynihan On 12 February 2016 @ 21:01 @917
True, they could always use Google to find FWi.